Cultivando o Amanhã is a social action for citriculture sustainability that seeks to involve the population of citrus-growing cities in raising awareness about the relevance of the citrus crop to the economy of these places and the destructive power of citrus greening (huanglongbing/HLB), stressing the importance of community engagement in external actions to fight the disease, that is, in the replacement of unmanaged citrus plants and orange jasmine, which are attractive to the insect vector of citrus greening, with other fruit and ornamental species.

Information, entertainment and health

The first Cultivando o Amanhã took place in Cambaratiba, district of Ibitinga (SP), in October 2019, with the support of citrus growers in the region, the Ibitinga City Administration and the Military Police.

The action included the donation of nursery plants to the population, toys to the children, orange juice, popcorn and cotton candy, and the presence of health care professionals reading the glucose level and blood pressure of the participants.

See how the action unfolded: https://www.youtube.com/watch?v=nYeqNq0bxK0